Market Report, "Calming and Sleeping in Bulgaria", Published
There is a strong tradition for herbal remedies used for calming and sleeping in Bulgaria. However, in times of economic difficulty this tradition can pose a constraint to OTC calming and sleeping. Many consumers faced financial difficulties and economic worries at the end of the review period, due to high unemployment, sluggish economic growth and widening income disparity. Consequently, many consumers switched from packaged calming and sleeping products to lower-cost home-made remedies based on herbs such as valerian, hops, lemon...
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