New Market Research Report: Consumer Lifestyles in Vietnam
The growth in GDP in the past decade has led to the rise of the middle class. Now, middle-class workers account for 25% of workers, but most households still have an annual income under US$5,000. Consumers are very fond of foreign goods; they feel that items produced domestically are of lesser quality. They are more concerned about their health and food safety. Children are families' top priority; their well-being and future success is a key source of happiness for parents...
View full press release