Market Report, "Skin Care in New Zealand", Published
During 2013 premium skin care brands had to battle against masstige brands which were developed and sold through the supermarket channel, as well as parallel imports typically sold in mass merchandisers. As a result, premium skin care brands tended to develop more affordable ranges to compete on price. This trend was demonstrated by the launch of Dr LeWinn's Synergise range through Countdown stores in 2012. Dr LeWinn's is typically a premium brand sold in pharmacies or department stores. In...
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