Report Published: "Spirits in Poland"
The model of spirits drinking witnesses further diversification, sophistication and polarisation. Some Polish consumers are strongly aspirational and still follows the Westernisation trend. This group of shoppers tends to demonstrate its status, and follows the snob effect. Through buying spirits they want to gain prestige. In addition, Polish consumers now travel more, experiment with new tastes and want to replicate these experiences when they are home. The blogosphere also contributes to...
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