New Market Research Report: Sun Care in Sweden
In Sweden, about 70% of women enjoy being tanned according to a survey by professional publication Tidningen Kosmetik in 2013. According to this survey, 54% travel abroad to sunbathe at least every other year. 82% of those that travel abroad to get a tan use sun protection but the most popular SPF level used is 15-20. The quantity of sun protection applied is also on average about half of the recommended level. Even though Swedes are constantly reminded about the...
View full press release