8 Ways to Boost Holiday Sales with Twitter
"Black Friday is dead," declares Mandy McEwen, founder of Mod Girl Marketing. "Holiday gimmicks are dead. This year, sales were below expectations because all the stores are promoting 'Black Friday week' or 'Cyber Monday month,' but let's face it: people want deals all the way up through Christmas and businesses are going to give it to them." The bottom line is that it's not too late to turbo-charge one's holiday marketing efforts this year.
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