Internet Retailing in Peru - New Market Study Published
Peru stands as one of the countries in Latin America with the lowest per capita expenditure on Internet retailing. This scenario can be explained by three main reasons. On one hand, there is a lack of tradition of shopping online in Peru, as consumers prefer to see the product and ask sales staff questions before taking the purchasing decision. Secondly, there is still an important part of the population who do not trust online transactions as they are concerned with...
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