"Home Video in Hong Kong, China" Is Now Available at Fast Market Research
Home video is expected to grow 4% in retail volume terms in 2014, driven mainly by stable LCD TV sales and positive BD player growth. Active marketing efforts to tie in with the FIFA World Cup and collaborations with banks to promote up to 34% discounts for home video products have triggered buying behaviour. For instance, Hang Seng bank has credit card promotions linked with Suning and Broadway, promoting discounts of 40-50% on selected electronic products and appliances.
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