"Electronics and Appliance Specialist Retailers in Colombia" Now Available at Fast Market Research
The FIFA World Cup, which took place in June 2014 in Brazil, is very popular in Colombia, and more because of the return of the Colombian team to the event, was an important driver of consumer electronics purchases, mainly TVs, audio and home theatre systems. The promotional activity was more intense during the first semester of the year as consumers seek to upgrade their devices to enjoy of a better experience watching the matches.
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