New Market Study, "Portable Players in Vietnam", Has Been Published
In volume terms, portable players records a significant 26% decline, while current value sales are set to fall by 35%. This represents a dramatic deceleration in comparison with the category's review period performance. The category?s inability to compete against tablets and smartphones is the main factor contributing to its continuous downturn. A single tablet or smartphone can be used to read e-books and can play multimedia content, thus e-readers and portable multimedia players are not considered to be important products;...
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