GoDaddy Puppy Super Bowl Ad Wasn't a Total Loss, Says Mod Girl Marketing
Every once in a while marketers do what Upton Sinclair describes as "aiming for the public's heart and hitting them in the stomach." This year, website building company GoDaddy did just that by teasing a Super Bowl spot featuring a golden retriever who falls off the back of a truck and goes on an epic journey back home, only to find that he has been sold online.
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