New Market Study, "Pet Care in Thailand", Has Been Published
Pet care recorded healthy growth over the review period. Pets become popular as a companion for Thai people. Thais are also increasingly aware of pets' health and wellness and demand more convenience when feeding their pets. Intensive competition is observed in dog food and cat food while it is less intense in other pet food. A certain degree of price competition results in a gradual unit price increase. The mid-priced segment remains the largest, and performs impressively in 2013.
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