Air Treatment Products in Saudi Arabia - New Market Report
With the extremely high temperatures in Saudi Arabia, especially during the summer, cooling appliances are considered an essential product in every home. This resulted in 99% penetration for window air conditioners in 2014, 69% penetration for both room and split air conditioners and 83% penetration for cooling fans. This in turn led to slow, albeit healthy growth of air treatment products in 2014, with 3% retail volume growth and 5% current value growth. Value growth was mainly driven by...
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