New Report Available: Sweet and Savoury Snacks in Greece
Unlike most Western markets, where flavour sophistication is a key trend, a back-to-basics trend is gathering pace in Greece. Most Greeks opted for snacks that offered value for money and seemed unwilling to try new flavours, especially when those products were more expensive. Private label continued to gain value share in line with this trend, while there was also a trend towards products with longer expiry dates, which again tended to be cheaper than ones that claimed to have less...
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