New Market Research Report: Microwaves in France
In 2014, 85% of households in France were equipped with a microwave; a relatively high penetration rate which contributed to slowing down the volume growth rate to a negligible level. Whilst demand for freestanding variants was stable at 2.2 million units, sales of built-in microwaves grew at a slower pace than in the previous year, due to a contraction in housing construction and extension plans. Overall, sales of freestanding microwaves (93% share of volume sales) were sustained by the creation...
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