Dried Processed Food in the Netherlands - New Market Study Published
Dried processed food in the Netherlands is a category which is suffering from stagnant growth due to high levels of maturity. Volume growth in the category in 2014 was marginal, while value sales increased by just 1% in current terms. One of the major issues suppressing growth in the category is the maturity of demand, which makes manufacturers and retailers alike reluctant to invest in new product development and large-scale marketing and promotional campaigns as in most cases these companies...
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