Biscuits in Bosnia-Herzegovina - New Market Report
Compared to the review period CAGRs of -2% in volume terms and +1% in current value terms, biscuits performance in 2014 was a significant improvement. Biscuits continued to see a lot of innovation in 2014 as manufacturers rely on new launches to keep consumers interested. Innovation typically focuses on brand extensions of established brands with a focus on new packaging formats or new flavour combinations. Consumers in Bosnia-Herzegovina traditionally see biscuits as one of their favourite snack foods.
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