"Ready Meals in Finland" Is Now Available at Fast Market Research
Ready meals recorded 4% current value growth in 2014. Growing sales of convenient and timesaving meal solutions drove growth in the category. This growth can be considered healthy given the rather mature nature of ready meals in Finland. A growing number of consumers were paying special attention to ingredients used in ready meals and increasingly opting for healthier products, using natural ingredients, additive-free products and organic versions. These typically command slightly higher unit...
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