Frozen Processed Food in Nigeria - New Study Released
Due to the difficulty ensuring refrigeration given the poor electricity supply in Nigeria, sales of frozen processed food are not traditionally strong in retail channels. It has also been traditionally more common for Nigerians to buy unbranded, unpackaged products, particularly frozen fish and frozen poultry. Consumers purchase such products since they can typically be stored for longer, even if the lack of constant refrigeration limits how long they can be stored for. Over 2009-2014, sales of...
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