New Market Report: Frozen Processed Food in Greece
The Greek economy has not yet recovered from the deep hole into which it slid over the course of the review period, a situation which has left large numbers of Greek consumers with very low disposable incomes and very little confidence about their economic situations. Consumption behaviour has changed markedly in recent years, with the majority of consumers now strictly adhering to pre-compiled shopping lists when shopping for groceries, as well as preferring any products with low unit prices.
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