Market Report, "Other Pet Food in Slovakia", Published
Ownership of pets other than cats and dogs is mainly driven by the urban population, especially families. As sales of other pet food are expected to increase constantly over the forecast period, advertising and marketing efforts can influence consumer behaviour so that feeding habits move from non-prepared food to pet-customised products; however, this shift can only be made gradually and limited change was noticed in 2014 compared to the previous year. Over the forecast period, product diversification will be presented...
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