China Online Lending Industry Report, 2015 - Research Background & Research Ideas
With the continuous expansion of scale, Chinese small and medium-sized enterprises are seeing rapid growth in capital demand, and the same is true of the individual consumption. However, these fund demands cannot be fulfilled out of different reasons. On the other hand, private capital sat idle due to less investment channels. Against this backdrop, a variety of private lending models have sprung up. Thus, with the help of internet technologies, online lending industry develops speedily as well.
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