Global Electrical and Electronics Retailing 2014-2019 Market Dynamics, Retail Trends, and Competitive Landscape by MRS
Over the past decade, significant demand for portable data-enabled devices has emerged across the globe. A revolution in this regard was the launch of affordable smartphones and other handheld devices during the past few years. Following recession, consumers in developed markets have become price-conscious and favor the online channel for better price deals and savings. The channel has significantly increased its penetration in the category and has become the second largest channel behind specialist retailers. In order to remain competitive,...
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