Tissue and Hygiene in Vietnam - New Market Research Report
In 2014, value sales of retail tissue and hygiene followed an upward trend with double digit growth. The biggest contributor to the growth of retail hygiene was nappies/diapers/pants. The launch of premium products in nappies/diapers/pants drove up the value of the category. In retail tissue, the increasing demand for toilet paper boosted the overall category growth.
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