Consumer Attitudes and Online Retail Dynamics in Italy, 2014-2019 Industry Key Trends, Size, Growth, Shares and Forecast Research Report
Online retailing is growing significantly compared to other channels in the country, as more and more consumers become comfortable looking for product information and making purchases online. Furthermore, a rise in the number of connected consumers with increasing penetration of smart hand held devices will continue to favor growth in the channel. Italians are increasingly price sensitive and continuously seeking price saving opportunities while shopping. They are highly demanding when it comes to purchasing online, with large numbers of customers...
View full press release