"Consumer Lifestyles in the Philippines" Published
Traditionally frugal, confident Filipino consumers have nevertheless increased their spending in line with the country's solid economic performance. With more money in their pockets, consumers are buying higher-quality essentials-such as food and household products-as well as more big-ticket items, such as passenger vehicles. Greater demand for big-ticket items has also been boosted by a wider availability of consumer credit and greater use of financial cards by the growing middle class.
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