"Today's Millennials in 2025 : Identifying Opportunities to Effectively Target This Generational Group in the Future" Published
Defined as consumers aged 18-34, Millennials are a sizable demographic cohort in many major markets today. They account for the largest generation in the American workforce in 2015 and a major proportion of the population of emerging economies like India and China. The Millennial generation will yield significant global influence over the next decade and will continue to be highly influential in the global FMCG landscape.
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