Global Fruit Powders Report 2015 - New Market Report
Fruit Powders volumes have dropped especially in the west as more people turn to convenient ready to drink beverage options. Brands have recently started lowering their sugar content and increasing the amount of vitamins in line with the health trend that is sweeping across many markets. Off-premise is the main channel for fruit powders with most of the consumption in this channel coming from modern retail; this is due to the non-rtd properties of the drink as it needs to...
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