Carotenoid Market - PMR's Analysis of Global Key Trends, Drivers, and Restraints from Supply and Demand Perspectives.
Carotenoids or colorful plant pigments are a major source of antioxidants which are further used in the prevention of cancer and heart diseases. Carotenoids can also be converted into vitamin A by the body and used to enhance its immune response to infections. The carotenoid market is expanding mainly due to increasing demand for food supplements, and food pigments and colors. The rising incidence of life-threatening diseases is also increasing the application of carotenoids in several food supplements.