Success Case Study: Valsoia Soy Food and Drinks ; Building Long-Term Profitability from a Niche Market: MarketResearchReports.Biz
Media scrutiny and the growing rate of lactose intolerance have diminished the health credentials of cow's milk in consumers' minds. As a consequence, consumers are now shifting towards lactose-free alternatives, creating major opportunities for companies operating in vegetable-based food and drink categories.
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