New Study Reveals the Importance of Improving Mobile Services and Ads
According to recent data gathered by Quantcast, it is crucial that advertisers deliver more engaging mobile advertising and services; or risk alienating their audiences. Mobile is a big market right now; and the data indicates that is a place where users have high expectations of the content they are interacting with. Now up to 37% of consumers expect mobile adverts to be more relevant than those on other devices. This suggests that people expect more of mobile, and therefore businesses...
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