Tissue and Hygiene in Italy - New Market Research Report
Although 2015 saw yet another decline, tissue and hygiene is beginning to see tentative signs of recovery in Italy, both in terms of value and volume. The tough economic climate, along with Italians' lower purchasing power and confidence, has negatively affected the category in the review period, as well as in 2015. The real change will be in 2016, when the category will return to growth in value terms. Companies have started to invest again in marketing, communication, advertising and...
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