Social Media and E-Communication Within the Pharmaceutical Industry - Understanding the Future of Direct-to-Consumer Marketing: MarketResearchReports.Biz
The use of social media is allowing people to organize and discuss any topic or cause of interest to them with other people around the world via the internet. Through social networking sites like Twitter and Facebook, disease-specific communities, blogs, and other social internet applications, the opportunities for sharing information have increased at a significant pace. Today, three-fourths of American adults use the internet regularly and four-fifths of American adult internet users participate in social media.
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