Customer Segmentation in UK Insurance - Latest Trending Research Report
Demand for products and services is ultimately driven by consumers and their wants and needs. If consumers do not need, use, or value a product or service they will ignore it or find another product that does meet their demands. Therefore the design of products and services needs to be focused on the consumer - in this particular instance, those who constantly find themselves short of time, and/or are easily flustered when met with a complicated process. The financial services...
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