New Market Study, "Pet Care in Vietnam", Has Been Published
In 2016, the increasing trend of pet humanisation is contributing to the good performance of pet care with the industry once again projected to see double-digit growth in Vietnam. In line with the higher rates of late marriage, divorce and single persons, as well as their more stressful and heavy workloads, many Vietnamese consumers are feeling more lonely and stressed, which is driving the preference for pet companionship. Regarding their pets as part of the family or an important aspect...
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