Multiplay in the Americas Value-Added Services Increasingly Integral to the Multiplay Value Proposition: By MarketResearchReports.biz
Globally, operators are striving to develop new revenue streams, increase margins and ARPS, retain existing customers and reduce churn. Multiplay bundle services, combining traditional telecom services such as fixed voice, fixed broadband, pay-TV and mobile services, is one of the key strategies being adopted by operators in the Americas to reach these goals. Operators in Latin America are still highly focused on attracting customers to multiplay bundles through aggressive pricing discounts. On the other hand, operators in North America are...
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