Mobile Value-Added Services in Asia-Pacific: Forces Driving and Inhibiting Enterprise MVAS for MNOs
The mobile value-added services for the enterprises in the Asia-Pacific are at an inflection point, whereby more than three-fourths of the enterprise respondents plan to increase their MVAS expenditure. The global ISPs like IBM and HP etc have strong presence in the region, against whom the local MNOs have to compete for the deal from enterprises. The MVAS services are being offered both as a stand-alone as well as bundled offering. The increasing adoption of BYOD and smartphones, planned LTE...
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