Mobile Value-Added Services in Europe: Increased Investment and Adoption of New Digital Tools Enable Key Stakeholder Collaborations and Encourage Compliance
MNOs in Europe are playing an active role in the MVAS value chain, thereby expanding their MVAS capabilities through partnerships with technology vendors and local system integrators. Most MVAS offerings in Europe consist of stand-alone services, and MNOs rely mainly on MVAS technology providers, local VARs and system integrators for MVAS planning, design and delivery. Some leading network providers such as EE, Swisscom, O2 and Telenor have developed integrated connectivity, IoT/M2M applications and VAS products for the enterprise market. EE...
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