Data Brokers Market: Technological Advancements, Evolving Industry Trends and Insights 2016 - 2024
Data broker is a business that collects and stores the personal information about consumers and sells to organizations who require that data to design their marketing strategy based on the preferences of the customer. The data brokers collect this information from a variety of sources such as government records, browser cookies and credit/debit card transactions. The brokers integrate and synthesize the data using advanced analytics tools such as rapid miner and Google fusion tables to formulate individual profiles of the...
View full press release