New Market Study, "Adult Incontinence: Demand Factors and Growth Strategies", Has Been Published
The fastest growing retail disposable hygiene category globally, adult incontinence, demonstrates a degree of resilience to current economic headwinds, while habit formation helps to carry the category momentum forward. The report analyses current state of adult incontinence globally, with a closer look at the largest as well as fastest growing markets. The report further reveals the demand factors and key trends, including product segmentation, which continue to support the category dynamic.
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