Now Available: Experiential Licensing: Consumer Fundamentals Falling Into Place
Today's consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. "Experiencing is everything" is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed flights/holidays, themed hotels and cruises enjoy growing popularity. This trend also presents many opportunities across a wide range of industries including Travel, Apparel & Footwear, Toys & Games, Consumer Electronics, Personal Accessories and, Home & Garden.