Demand for Low Calorie Chocolates to Surge in Asia Pacific as Consumers Become More Health Conscious, States TMR
The Asia Pacific chocolate market is concentrated with the top five players accounting for above 60% of the market in 2012. Players in the market are constantly participating in mergers and acquisitions and also focusing on product innovation. There is moderate threat from substitutes such as snack bars, regional sweets, and bakery products, which will continue to remain in the coming years. Threat from new entrants is expected to be low owing to the capital intensive nature of the industry...
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