Home and Garden in 2016: New Insights and System Refresher - New Study Released
Sales of home and garden references continue posting positive growth at global level driven by a strong performance in China and India, paired with a timid recovery in key Western European markets. With global sales over US$965 billion, home and garden posted 3% growth in 2015, with China alone contributing with 36% of global value gained. Increasing urbanisation, smaller living spaces, and increasing digital distribution are driving the agenda of manufacturers and retailers worldwide.
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