Fighting All Odds: Profitable Company Risks Survival on Software as a Service Pivot
EMERGE App started when founder Ben Yee needed a software for his T-shirt wholesale business 6 years ago. After over 3 years of development and close to US $600,000 invested into the application without a single cent of outside investment, EMERGE App was launched and gained traction immediately. All of the development cost of the product was funded through software customization revenues from customers.
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