Mobile LBS Market in the US Is Propelled to Grow at a CAGR of 27.27% over 2015-2019
Location-based services (LBS) use the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS offers a cost-effective engagement with mobile customers. LBS uses GIS technology and the Internet to track the users location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches. It also generates information regarding ongoing local...
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