Global M-Commerce Market to Grow at a CAGR of 32.23% over Forecast Period 2015-2019
Mobile commerce or m-commerce, as it is widely called, is the buying or selling of goods over a mobile-enabled platform. The West, in particular, has been very proactive in adopting this platform to improve commercial transactions. The high adoption of this platform has enabled various retail stores to go online, and adopt more effective marketing strategies. With the proliferation of technology and handheld devices, people are increasingly inclined to use cellphones to carry out their m-commerce activities.
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