Increase in the Number of Product Launches in Fashion and Cosmetic Sector Is Anticipated to Boost the Growth of Global Luxury Packaging Market
Packaging is a key element for luxury brands as it has a major role in identification and setting a brand value. The luxury brand manufacturers are strategically investing in packaging to enhance the brand image. The luxury packaging can be broadly classified as high street and pure luxury packaging based on the price of the product. Pure luxury packaging focuses more on the target audience while designing the packaging. In this case, each brand adopts a unique style of packaging....
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