What You Need to Know About Mobile Payments in Taiwan: Market, Industry, and Consumer Behavior Analysis
Driven by passion and effort of numerous global companies in mobile payments, an increasing number of Taiwanese companies have rushed into this arena and launched corresponding services. This report provides an overview of statistical outcomes of a questionnaire-based survey conducted by MIC (Market Intelligence & Consulting Institute); focuses on the preferences and attitudes of Taiwanese mobile payment users and non-users; examines the satisfaction levels of mobile users in an attempt to provide an in-depth analysis of mobile payment user behaviors...
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