Customer Intelligence (CI) Market - Industry Analysis, Size, Share, Growth, Trends Forecast 2024
Customer intelligence (CI) is the process of collecting and analyzing information about customers and their activities. This activity helps merchants build deeper and more effective relationships with their customers and improves organizations' strategic decision-making by providing rich insights into the customer base. CI is a key component of effective customer relationship management (CRM). There are various sources of data for customer intelligence: speech analytics, which is used to monitor telephone conversations between the company and its customers; frontline data capture,...
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