Outbound MICE Tourism Industry Trends Analysis and Forecasts to 2020
The Meetings, Incentives, Conventions and Event (MICE) industry is one of the fastest growing segments within the travel and tourism industry. It currently generates millions of revenues for cities, countries, as well as the stakeholders. Globally, the MICE industry is constantly launching new and refreshed initiatives to help drive the growth, volume and type of business events, staged in their respective countries. The number of Chinese MICE tourists visiting abroad has grown continuously over the past five years. While majority...
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